Welcome Iconic Machinery to our Dealer Network

Diamond Mowers is excited to announce ICONIC MACHINERY as our newest dealer in CALIFORNIA! 

Overview

• Company: Iconic Machinery
• Location: 10 locations throughout Northern California 
• How it Started: Iconic Machinery began in 1975 as Chico Equipment Sales, founded in Chico, California, with just two employees and its first store in Chico. In 2001, the company became Bobcat of Chico. From 2007 through 2023, it expanded into Redding, Eureka, Grass Valley, and Yreka. In 2025, the company rebranded as Iconic Machinery to better represent its growing portfolio of equipment brands and solutions. Today, Iconic Machinery serves customers from 10 locations across Northern California, providing equipment sales, rentals, parts, service, financing, and long-term customer support.
  

CORE VALUES

For more than 50 years, Iconic Machinery has focused on being more than an equipment dealer. They strive to be a trusted partner to the people who build and maintain Northern California communities. Iconic Machinery provides best-in-class customer service by putting their customers first while ensuring their company's long-term success through sustainable support.

• Drive: They are driven to excel at everything we do through hard work, positivity, competitiveness, and accountability.
• Growth Mindset: Iconic is committed to growth at the company and career level through a focus on personal development.
• Excellence: They pay attention to details, big and small, and believe anything worth doing is worth doing right.
• Pride: Iconic Machines takes pride in being members of our organization and communities, and we promote our organization and all the brands we represent.

Diamond Mowers is a strong fit with their commitment to dependable equipment, expert support, innovation, and lasting customer relationships. The team at Iconic Machinery is excited to introduce the Diamond Mowers line to their customers and support it through their Northern California team and 10-location network

Community Engagement

Iconic Machinery supports the communities it serves through local events, industry education, and hands-on equipment experiences. One recent example was Iconic Machinery’s participation in the Field Day event hosted by 5D Solutions, where attendees received hands-on experience operating Bobcat equipment. The company also supports regional fairs, rodeos, customer demonstrations, and training opportunities for municipal and public works teams. Across all 10 locations, Iconic Machinery focuses on building lasting local relationships and supporting the people who build and maintain our communities.

Expanding Reach & Expertise

The Diamond Mowers partnership expands Iconic Machinery's portfolio with purpose-built mowing and vegetation-management solutions, including the DM360 and DM360X platforms and attachments for skid steers, excavators, tractors, and wheel loaders. These products will help them serve municipalities, public works departments, roadside-maintenance crews, contractors, land-management professionals, agricultural customers, and forestry operations more completely. Combining Diamond Mowers' specialized equipment with Iconic Machinery's local sales, parts, service, and support network creates new growth opportunities while helping existing customers accomplish more with a trusted local partner.

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Why Choose Diamond?

We understand that our success is built on your success, and we are fully committed to being the best partner in the industry.